Big company features. Small company prices.
Free for up to 10 people. Each person after that is 10¢ a day they’re in a challenge, billed at the end of the month.
Three plans: Free, Simple, and Fancy
Free
For small teams, clubs, and families. Everything Count.It does, for nothing.
$0 no credit card required
for up to 10 people
- As many challenges as you like, of any length
- Every Count.It feature
- Automatic syncing on iPhone and Android
- The Count.It Help Center
Premium Simple
Most popularGreat for most groups with more than 10 people. Turn it on yourself, pay online, launch in minutes.
Starts at
$10
$9.90 + $0.10 / participant / day after your first 10.
- $0 up front. Unlimited users, unlimited challenges.
Everything in Free, plus:
- Go past 10 people, in challenges of any size
- Only pay for people who join, from the day they join
- Months with 10 or fewer people: $0, not even the base fee
- Pay after the fact
Premium Fancy
For organizations with paperwork: invoices, enterprise vendor onboarding, or a security audit.
Starts at
$299
$9.90 + $0.10 / participant / day after your first 10.
- $289 one‑time setup fee, charged up front
Everything in Simple, plus:
- Pay online, or by invoice
- Insurance company reimbursements
- Enterprise vendor portals, pre‑payments, and SLAs
- IT and data security audits
Questions? Book a demo!
Set a cap for your group and your bill can’t go past it. How caps work
Price your challenge!
Type in how many people you expect to join, and for how many days. It’s the same formula your bill uses.
Your active challengers: people who join a challenge, not your whole headcount.
Any length, from 1 to 365 days.
Challenge cost
About $2.20 each, for 25 people over 30 days.
(25 people − 10 free) × 30 days × 10¢ = $45.00 + $9.90 base fee = $54.90
Billed after the fact, at the end of your billing month.
Runs into a second billing month? Add $9.90.
Usage fees are the same for both Premium plans. Fancy adds a one‑time $289 setup fee.
Want a hand? We got you.
You don’t need to do it all yourself. Our team can help you launch a hit challenge. Add-ons are available on every plan, including Free.
We are happy to serve you
- house favorite!
Challenge Launch Webpage
$250Make onboarding a snap with a custom web welcome page for your challenge, complete with your branding, colors, and a configurable web address. See a sample →
Onboarding Webinars
$200We host a 30-minute training session and onboarding webinar to help launch your challenge. (per session)
Dedicated Challenge Manager
$500An experienced challenge admin guides you through setup and launch, then acts as your challenge’s MC for the whole program. (up to 8 hours)
Want to learn more? Talk to us!
Pricing: Real talk.
Answers to some frequently asked questions. Still have questions? Contact us!
How much does it cost?
Free for the first 10 people! After 10, each person is 10¢ per challenge day. Any usage fees are billed after the fact each month, with a $9.90 base fee. A 25‑person, 30‑day challenge inside one billing month comes to $54.90.
Who counts as an active challenger?
Any group member who has joined one of your running challenges. Good news: If someone is a member of multiple current challenges in your group, they still only count once. Group members who have not joined a challenge don’t cost anything. If a user has joined an active challenge but has not yet logged any activity, they still count.
When do I pay?
You pay after the fact each month based on actual usage, i.e., per user per challenge day. If there is no challenge in a given month, there are no fees. Your billing month starts on the day you upgrade. You can cancel at any time. Pre-payment options and long-term contracts are also available.
What if people join late or leave?
You only pay for the days when a given person is a member of a challenge. Someone who joins late only generates fees from the day they join (and yet they still can sync activity back to day one). Anyone can leave a challenge at any time, and they stop counting toward your bill when they do.
Can I cap my bill?
Yes. Set an active challenger cap for your group, and you limit how big your challenge can get, and how much you will owe. If additional people try to join your challenge, they will see a polite “challenge full” notice, and you will be notified. You can increase the cap at any time.
Simple or Fancy? And can we pay by invoice?
Simple and Fancy are our two Premium plans. Any admin can upgrade your group at any time and launch in minutes. Pick Simple if you can pay with a credit card and don’t need to talk to anyone. Pick Fancy if you have more complex billing or onboarding needs. Usage fees are the same for both; Fancy adds a one‑time $289 setup fee. Both plans come with exceptional customer support, and you can boost either with optional challenge add-ons.
Can I pay with my health insurance wellness grant?
Yes. On the Fancy plan, we can invoice your insurance provider directly, or give you the necessary paperwork to get reimbursed.
I need to use this year’s budget. Can I pre-pay?
Yes. Pre-payment comes with the Fancy plan, and there’s no one-size-fits-all process: We’ll set it up in whatever way works for your budget.
Do you offer discounts for charities or nonprofits?
Yes. Charities and nonprofits are eligible for a discount. Email help@count.it to ask about it.
Your first 10 are on us.
Start a challenge today, free for up to 10 people. If it grows past that, you pay at month end for the people beyond your first 10, for the days they’re in, plus the $9.90 base fee.